I Am NOT Hip-Hop | 360HipHop.com

Burger status.

Russell Simmons’ first Hip-Hop website venture lasted as long as the latest Internet MCs career, but its I Am Hip-Hop/I Am Not Hip-Hop ad campaign was official gristle. Rest In Peace www.360HipHop.com.

If you have time wade through UrbanExpose.com (remarkably still up) for insight, amidst a LOT of vitriol, into the implosion of Urban websites in the early aughts. Mostly due to sites spending money like there was no tomorrow without any idea how they were actually going to turn a profit. Y’know, like the US economy.

Also, Dame Dash seems to always stay in the picture.

Russell Rush X Huckabee

Russell Rush “ignited a cultural revolution.” Hyperbole anyone? What would Herc say? No shots.

R. Simmons is an important figure in the Hip-Hop world, though. No doubt. (Spotted @ The Rap Up)

Before Uncle Russ cashed out…