VIDEO: LeBron James “Rise” Nike Commercial

LeBron James addresses all his detractors in his new commercial, part of a multimedia campaign via Nike called “Rise.” Yes, it’s a display of brash ego. Kind of like when he elevates to throw down a rim cracking slam dunk.

Only winning a championship—multiple ones at that—will really gets the naysayers to shut their traps. But in the meanwhile this ad is well put together and entertaining. And since it features a cameo from Don Johnson aka Sonny Crockett (I am a Miami Vice junkie), it is a win.

Charles Barkley’s infamous “I Am Not a Role Model” ad, that LeBron’s new clip winks at, is below.