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The ‘Lo Lifestyle x Vintage Hip-Hop Videos

Taz best not give out his address…

“When I go bury me with the ‘Lo on.”—Raekwon “Iron Maiden” (Ghostface Killah’s Ironman)

The homie Dallas Penn dropped a post last week regarding Vado and his suspect Polo homage “Polo” [side note: is down and according to DP he is currently “unemployed by the internets,” this must be corrected, stat.]. I gotta agree with DP’s sentiment, I can’t rock with cats shilling for ‘Lo in rhyme form when you can tell the appreciation for the nuance of the Polo lifestyle just isn’t there. Really, any MC suddenly repping like they’re serious ‘Lo heads reeks of gimmickry unless they’re certified ‘Lo connossieurs; like say Thirstin Howl III, Meyhem Lauren or that kid Shakespeare the Great. ‘Nuff respect due to official Lo Life members past and present too.

But the point of my post is that I was reminded of a couple of OG Hip-Hop videos that truly repped the ‘Lo lifestyle: Zhigge’s “Rakin’ in the Dough” and “Toss It Up” (both produced by Salaam Remi) as well as KRS-1’s “Outta Here” (produced by DJ Premier). A special nod must be given to Wu-Tang Clan’s “Can It Be All So Simple” because—as the homie Rob Markman pointed out—Raekwon rocking the Snow Beach Polo jacket was truly epic.

I’m not going to even front like my ‘Lo pieces are that hardbody—I do got a few gems in the stash, though—but I’m an appreciator of the lifestyle. There’s something to be said when ‘Lo heads check each other’s gear and give appreciative head nods—pause—out of respect. It’s a mutual understanding that hearkens back to an era when the quality of your gear was first and foremost (think: Coca-Cola gear, North Face shells with Gore-Tex, Vasque boots, etc.). Pandering to the Hip-Hop generation with baggy cuts and too loud logos? Nah, hold that. We’ll keep gravitating to fly fashion that probably wasn’t intended for us to begin with, flip it, and have the establishment racing to catch up. It’s the Hip-Hop way.

And I’ll always have more ‘Lo than my bro-hims Vaughn C and DJ Maestro, mentally.

Zhigge “Toss It Up” Quality (image wise) of the vid is wack but (Added a better version) some classic pieces are seen in there.

Zhigge “Rakin’ In the Dough” – “…but did you know, the mall was closed/So I spin into Macy’s and get some Guess and Polo…” True.

Had to add the “Uptown Bounce” version, which is better quality anyway.

KRS-One “Outta Here” – Sun (sic) with the green rugby was winning.

Wu-Tang Clan “Can It Be All So Simple”


Grand Puba Ft Mary J Blige – “Whats The 411 (Live)” – “Polo the top gear…” raps Puba. The Alpine Polo rugby is timeless. Mary J’s Cross Colours outfit, not so much.

The Baby Polo Mansion Pt. 1 – When your pops is Thirstin Howl III your Polo game is proper since birth, literally.

June 29, 2010 - Posted by | Fresh Dipped, Freshness, Hip-Hop, Music, Rare Joints | , , , , , , , , , , , , , , , ,


  1. Nice drop homie.

    Polo Ralph Lauren is the most Hip-Hop clothing line of all time. It matches the aspirations of the ‘hood to embody something we think is greater than ourselves, but at the end of the day it was the ‘hood that made Polo so great.

    You don’t think Polo Ralph Lauren is aspirational apparel? Then why that nigga Ralph change his name to sound more Anglo?! LOL.

    Sean Price is featured on a track by these cats called Timeless Truth and them niggas rock the lifestyle hardbody.

    Comment by dP | June 29, 2010

  2. thanks for the shout homie

    Comment by The Incomparable Shakespeare | June 29, 2010

  3. Ill article homie, makes me wish i hadn’t bumped all them joints. Still got that ’92 paper stadium though!

    Comment by JDM | June 29, 2010

  4. Great article…here’s some more classic clips…

    “Lo Lo, how Lo can you go…” and “I hit a flow all dipped in Lo, sit back and sip Mo as i count my dough…”

    Puba truly was the flyest with the Lo shit…here he Alamo and Stud Doogie are all rocking jackets & fleece from the 92 Hi-Tech series and i believe Puba’s got a cycling cap on crest turtleneck and matching Max 180…so dipped…Fall 92…

    Warmer steez obviously on the set of In Living Color hence the shorts (girbaud’s!) 92 Summer jacket, Lo backpack, matching grape/turquoise Polo, visor, 92 Polo rugby and Air Revaderchi.

    And here’s a couple a clips of Rae promoting OB4CL rocking what looks like a Lo vest and Lo crew neck sweatshirt circa 95…

    Comment by Neil Nice | June 29, 2010

  5. @Neil good looks on those clips fams. I was looking for that In Living Color clip (Youtube FAIL) because Alamo had the kid fiending for that ‘Lo rugby. Those OG Revardechis were offical crack status too.

    Comment by aqua | June 29, 2010

  6. No problem man…here’s a link to the Dwyck video where you can see Kid Capri rocking the same 92 summer jacket Puba had on but in the yellow and green colorway…flava!!!

    Comment by Neil Nice | June 29, 2010

  7. Nice Blog!! Shout out to all my true Polo veterans!!!

    No Need to hate on Vado it’s his turn!!

    Comment by Max Profit | June 30, 2010

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  10. How you gonna knock Vado for the Polo he wears and him not appreciating the “lifestyle”? Just because he isn’t up on buying crusty 18 year old pieces of clothing? What Vado is doing is no different than what Puba or the Artifacts were doing back in the day, wearing whatever Polo was out at the time.

    Yea, i got pieces (bear knits, river rugbys, CP’s, stadiums, blow-ups, etc.) but I don’t knock people for not knowing about them. Hell, I barely wear the pieces I do have.

    The problem with so many people in the “Polo lifestyle” is they look down on people who honestly might not know any better. Me, I could care less either way.

    Comment by Fuerte | July 2, 2010

  11. Fuerte,
    If someone was just rocking I.T.s then more power to them, but if you claim to live the lifestyle then you have to represent it for real and not generically.

    This is the problem with rap in general, too many rappers name check shit they know nothing about across the board and too many rap fans accept that simply because they like a rappers flow.

    Why didn’t Vado make a song called ‘Scarfhead’ or ‘Ed Hardy’ because that would be something more believable than his verses on Polo.

    Comment by DP | July 2, 2010

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  14. So what happens if you’re like me? I appreciate all of Ralphie’s stuff but can’t really afford a lot of the pieces I want? I was a kid in the late 80s and early 90s so by the time I could cop something it wasn’t some snow beach. I do have some pieces respect the culture and know all about it I’m just not as dipped as I want because I’m not living lavish now and my parents werent back then. Does that make me any less official or part of the culture? Although I understand the elitist attitude I hope not.

    Comment by Ed Word | March 15, 2011

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